BACKGROUND:
Bingie watching shows and movies have become the go to and a norm.
The right show will get you to binge and have you escape reality.
IMBO Popcorn is a snack that is high in fibre with no added preservatives.
This means that this snack will help combat the guilt of binging
your favourite show.
MEET THE IMBO BINGIE
An oversized hoodie with one major difference; the hood has been moved to the front
and lined with greaseproof technology - the perfect receptacle to fill a fresh pot of IMBO popcorn. But that’s not all. The kangaroo pouch in the front is lined with oil-absorbing fabric to keep your phone and remote clean.
The most innovative garment and culturally relevant garment of the 21st century.
AGENCY \\\ Duke Group
EXECUTIVE CREATIVE DIRECTOR \\\\ Suhana Gordhan
CREATIVE DIRECTOR \\\ Gareth Cohen & Fu'aad Kasu
COPYWRITERS \\\ Anna-Mart Fourie
ART DIRECTOR \\\ Banzi Kasana
PRODUCTION HOUSE \\\ Patriot Films
DIRECTOR \\\ Aadil Dhalech
